With passion, audience communication created an incredible pharmaceutical launch for a truly groundbreaking medication regarding rare diseases.
From the development of the entire campaign to its implementation in a 360-degree live communication, the launch package inspired the sales employees and sparked pioneer spirit. In close cooperation with the German brand team, we surprised the international management team with conceptual strength and alpine power of the German division’s action force.
After an igniting opening event at Sofitel Hamburg, the fire of enthusiasm was carried all the way from Hamburg to the Bavarian Spitzingsee.
With “I am ready for future!”, the campaign reached its highlight at the
Arabella Alpenhotel Spitzingsee:
international live broadcasting, parachute event of the leaders and ingenious training sessions got the crew going.
According to the motto “Fire & Ice” the new product was cut out of the ice by a special carving team in a dramatic production.
With rhythm and lots of drive we made sure: the market is ours!
Keep this fire burning!
audience communication burns for its customers.
Tags: Congress, Event, Product